Understanding The Customer’s Journey: Why It’s So Important
And why understanding it is crucial to digital marketing.

focused on performance marketing, SEO, and AI search visibility
Hi, I’m Aiman, a self-taught digital marketer currently exploring the world of PPC, SEO, and AISO.
I created The Marketing Sandbox as a space to document my learning journey. From experimenting with Google and Meta Ads to analysing results, testing strategies, and sharing what actually works in the real world.
Right now, I’m running campaigns for a STEM toys store in Singapore and helping small businesses improve their online presence through data-driven advertising and search optimisation.
This site is where I test, learn, and grow, one campaign at a time.
Got a project idea, a marketing question, or just want to connect?
Drop me a message! I’m always up for talking strategy, ideas, or experiments.
Email: aimanbinmuhammad02@gmail.com
LinkedIn: Aiman Bin Muhammad
Stay in the loop with everything you need to know.
And why understanding it is crucial to digital marketing.
Uncover why I believe I failed my first ever PPC campaign
Read this blog to find out what I’m looking forward to for this next project!